Social Media Intern at Irembo

Social Media Intern

Irembo is a technology company that designs and develops digital products to ease the accessibility of services in users’ everyday lives worldwide, starting with Rwanda. Our pioneer product, IremboGov, has enabled Rwandan citizens and foreigners to access over 100 public services online through a one-stop-shop platform. To date, we have made over 20M+ transactions through our platforms. We have ambitious goals to scale our technology worldwide to enable more governments and institutions to serve their citizens better. More information is available on irembo.com.

Project Title: Digital Marketing Advancement

As part of this project, we seek an enthusiastic intern to join our team and contribute to advancing our digital marketing strategies. The project aims to elevate our online presence and engagement using innovative digital marketing approaches.

Project Description

Enhancing our online engagement and digital presence has become crucial in an increasingly digital world. The challenge lies in creating captivating content, optimizing strategies, and staying ahead in the competitive digital landscape.

Scope of Work

The intern will be involved in a multifaceted project addressing our digital presence concerns.

The responsibilities include:

• Collaborating with our internal stakeholders to identify gaps in our online engagement strategies.

• Assisting in the creation and execution of targeted social media campaigns across various platforms.

• Contributing to content creation, encompassing blog posts, visuals, and social media updates.

• Analyzing metrics and deriving insights to optimize future campaigns.

• Assisting in the development of a roadmap for sustained online growth.

Required Skills

Education Background

• Bachelor’s degree in Business Administration, Marketing, Communications or related field.

Marketing: 

• Proficiency in digital marketing channels such as social media, email, and search engines.

• Familiarity with digital marketing tools and analytics platforms and reporting.

• Creative thinking to develop engaging online campaigns.

• Strong written and verbal communication skills for effective online engagement.

• Analytical mindset to interpret data and make informed decisions.

• Ability to adapt to evolving digital trends and strategies.

Content Creation:

• Excellent writing skills for crafting compelling blog posts, articles, and social media content.

• Creativity to design visuals, graphics, and videos that align with brand identity.

• Understanding of content strategy to deliver targeted and relevant content.

• Skills in using design tools for graphics and visual content creation.

• Attention to detail to ensure accuracy and consistency in content.

• Ability to tailor content for different platforms and audience segments.

• Collaboration skills to work with cross-functional teams and incorporate feedback.

• Familiarity with SEO principles to optimise content for search engines.

• Data-driven insights for optimising future digital initiatives.

• Executed social media campaigns with measured outcomes.

• Engaging blog posts and visuals that resonate with our target audience.

• A comprehensive report highlighting areas for digital engagement improvement.

Key Deliverables

The intern's contributions will manifest in the following:

• A comprehensive report highlighting areas for digital engagement improvement.

• Engaging blog posts and visuals that resonate with our target audience.

• Data-driven insights for optimizing future digital initiatives.

• Executed social media campaigns with measured outcomes.

Work Tools and Benefits:

• Work laptop.

• Monthly communication allowance (MTN or Airtel).

• Breakfast, lunch, and hot beverages (tea, coffee) at work.

• Access to mental health support and therapy sessions with licensed therapists through a renowned mental wellness platform.

• Great working environment with growth & learning opportunities, a young, diverse & creative team!

Location

• Nyarutarama, Kigali, Rwanda

Application Deadline: February 8, 2024

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. We're on a mission to change our continent through technology and are committed to a diverse and inclusive workplace and strongly encourage applicants from all backgrounds, nationalities, and walks of life.

Our head office is based in Kigali, Rwanda.