Social Media Manager at Bank Of Kigali

About the Digital Marketing Department

In 2019, the Bank of Kigali initiated the Digital Factory (BKDF) as a core component of its digital transformation strategy. BKDF, originally an innovation department, was created to revolutionize banking technology and enhance the digital customer experience. Over time, it merged with the business division to create the Digital Bank Division (D-Bank), with a primary focus on developing innovative solutions to directly improve customer satisfaction.

The digital bank's vision is to revolutionize financial services by providing accessible and efficient banking to everyone, emphasizing trust and easy fund access.

We are seeking innovative, adaptable, and collaborative individuals to join their team and contribute positively to both customers and the banking sector

About the Job

As a key player, you'll lead our social media strategy, manage platforms, and drive engaging campaigns. If you're a savvy strategist with a passion for digital engagement, we'd love to hear from you!

As a vital member of our team, you'll collaborate with various teams to generate innovative ideas for our product advertisements.

How do you know that this is for you?

1. You Like Planning: Organizing and strategizing your approach is something you enjoy. You find satisfaction in laying out content calendars, scheduling posts, and devising structured social media strategies.

2. Adaptability is Your Strength: The fast-paced nature of social media doesn’t intimidate you; instead, you see it as an opportunity for growth. You're flexible and capable of adapting to evolving strategies and technologies.

3. Curiosity and Learning Drive You: You possess an insatiable thirst for learning. You're eager to explore new tools, techniques, and strategies that contribute to your professional growth.

4. You're Passionate about Banking and Technology: You're enthusiastic about the banking sector and excited about how technology can revolutionize financial services. You see the potential for innovation in merging finance and digital experiences.

5. Strategic Mindset: You thrive on devising innovative social media strategies that align with broader marketing goals, fostering brand growth and engagement.

6. Analytical Savvy: Interpreting social media metrics to derive actionable insights is your forte, guiding informed decision-making to optimize campaigns effectively.

7. Creative Vision: You possess a creative flair for content curation, recognizing what resonates with diverse audiences across various social platforms.

8. Leadership Capabilities: Leading and guiding a team feels natural to you, and you excel at mentoring and empowering team members to reach their full potential.

9. Communication Mastery: Engaging with our audience through compelling storytelling and maintaining brand consistency is something you excel in effortlessly.

10. Adaptability & Innovation: You're excited about staying updated with the ever-evolving social media landscape, embracing new trends, tools, and strategies.

11. Results-Driven Attitude: Achieving measurable outcomes and meeting targets invigorates and motivates you in your role.

12. Passion for Digital Engagement: A genuine passion for social media's power to connect, engage, and influence people's perceptions and behaviors.

13. Collaborative Spirit: You thrive in collaborative environments, working seamlessly with cross-functional teams to achieve collective objectives.

14. You Embrace Digital Trends: You're naturally inclined to stay updated with the latest trends and developments in the social media landscape. Your curiosity drives you to explore emerging platforms, tools, and techniques.

15. Engaging and Building Relationships Energize You: Interacting with people excites you, and you're adept at fostering positive engagement within digital communities. Engaging with diverse audiences comes naturally to you.

What are the requirements for this job?

To excel as a Social Media Manager at Bank of Kigali's Digital Bank Department, the following qualifications and skills are required:

Qualifications:

1. Educational Background: Bachelor's degree in Marketing, Communications, Business, or a related field

Skills:

1. Experience: Proven track record of 3 years in team leadership and social media management or digital marketing roles

2. Strategic Planning: Develop and execute organic social media strategy that ladders up to overall communication and brand strategy, leading to increased fan engagement, followers, channel growth, customer acquisition, referral and traffic and ultimately revenue across all key social platforms.

3. Analytical Proficiency: Strong analytical skills to interpret social media metrics, derive insights, and make data-driven decisions to optimize campaigns.

4. Leadership Skills: Demonstrated leadership and mentoring capabilities to guide and motivate a team, fostering a collaborative and high-performing work environment.

5. Communication: Excellent written and verbal communication skills to craft compelling content, engage with audiences, and maintain brand voice and integrity.

6. Adaptability & Innovation: Ability to adapt to evolving trends, leverage emerging tools and technologies, and innovate strategies for effective social media engagement.

7. Results-Oriented: Results-driven approach, setting and achieving measurable objectives, meeting targets, and continuously optimizing strategies for better outcomes.

8. Collaboration: Strong collaboration skills, working effectively with cross-functional teams and stakeholders to align social media efforts with broader marketing initiatives.

9. Creative Content Development: Ability to create engaging and diverse content suitable for various social media platforms, including written posts, graphics, videos, or other multimedia formats.

10. Strategic Planning: Capable of organizing and structuring content calendars, scheduling posts, and contributing to the formulation of social media strategies.

11. Digital Fluency: Familiarity with social media platforms, their functionalities, and best practices for engagement and growth.

12. Attention to Detail: Strong focus on quality, accuracy, and consistency in content creation and social media management.

13. Curiosity and Learning Orientation: Eagerness to learn and explore new tools, technologies, and trends within the dynamic social media landscape.

14. Time Management: Ability to manage multiple tasks, prioritize effectively, and meet deadlines in a fast-paced environment.

Additional Considerations (not mandatory but beneficial):

• Previous experience managing social media teams or interns.

• Knowledge of compliance standards and regulations related to social media content in the banking industry.

• Understanding of brand management and maintaining brand consistency across digital channels.

What do you get?

Joining Bank of Kigali's Digital Bank Department as a Social Media manager offers a range of valuable opportunities and benefits:

Professional Development:

• Hands-On Experience: Gain practical exposure in executing social media strategies within a dynamic and innovative banking environment.

• Learning Environment: Access opportunities for skill enhancement and learning new tools and methodologies in social media management.

• Collaborative Setting: Work alongside a supportive and creative social media team, contributing to collective successes and learning from experienced professionals.

• Growth Potential: Potential for further career development based on performance, contributions, and demonstrated skills during the internship.

Work Environment:

• Inclusive Culture: Join a workplace that values diversity, inclusion, and equal opportunity for all. Bank of Kigali welcomes applications from candidates of diverse backgrounds and experiences.

• Flexible Work Culture: Enjoy a flexible work culture that prioritizes a healthy work-life balance, enabling you to manage your responsibilities effectively.

Learning and Development:

• Learning Opportunities: Access online and in-person learning opportunities to enhance existing skills or develop new ones, fostering continuous personal and professional growth.

• Experience with the Latest Tools and Technologies: Gain exposure to tools and technologies necessary for creating meaningful customer experiences in the digital banking sector.

Career Advancement:

• Skills-Based Hiring: Bank of Kigali values skills and potential, providing an opportunity to grow with the organization based on merit and expertise.

• Networking: Connect and build relationships within the banking and digital marketing sectors, potentially opening doors for future career prospects.

Support and Recognition:

• Supportive Environment: Work in an environment that values your unique perspective, and encourages collaboration, creativity, and curiosity.

• Recognition of Contributions: Opportunities to contribute meaningfully and be recognized for your efforts in contributing to the bank's social media initiatives.

Do you want to join us? Get to know The Team

Our team at Bank of Kigali's Digital Marketing Department is a diverse and innovative group dedicated to leveraging digital platforms to enhance customer experiences and drive the bank's online presence. Here's what you can expect from our team:

Collaborative Innovation:

• Innovative Minds: Engage with a team of creative individuals committed to pushing boundaries and finding innovative solutions in the digital marketing landscape.

Goal-Oriented Approach:

• Driven by Success: Work alongside professionals passionate about achieving strategic goals through well-crafted digital marketing strategies and engaging content creation.

Continuous Learning:

• Learning Culture: Join a learning-oriented environment where sharing knowledge, exploring new trends, and adapting to changes in the digital realm is encouraged.

Supportive Environment:

• Support and Encouragement: Benefit from a supportive team culture that values collaboration, encourages open communication, and celebrates individual and collective achievements.

Creativity Unleashed:

• Freedom to Innovate: Find space to unleash your creativity, brainstorm ideas, and contribute to impactful campaigns that resonate with diverse audiences.

Inclusive Community:

• Diverse Perspectives: Embrace an inclusive culture that values diversity in experiences, opinions, and backgrounds, fostering a rich and dynamic working environment.

Team Spirit:

• Unity in Diversity: Experience the power of unity within a diverse team, where every voice is valued, contributing to a harmonious and forward-thinking work environment.

Application Instructions

To submit an application, send us an email with your CV, portfolio link(s), and/or cover letter to dfcareers@bk.rw. For ease of identification, use the following template for your email header.

“Application for [ROLE] Q4 2023, [FIRSTNAME] [LASTNAME]”

For example, if your name is Katya Niyambo and you apply for the role of Social Media Manager, your email header should read:

Application for Social Media Manager Q4 2023, Teta Vanessa

Submissions will be considered through 6th December 2023. Kindly share your application before then.