Social Media Specialist at Bank Of Kigali

About the Digital Marketing Department

In 2019, the Bank of Kigali initiated the Digital Factory (BKDF) as a core component of its digital transformation strategy. BKDF, originally an innovation department, was created to revolutionize banking technology and enhance the digital customer experience. Over time, it merged with the business division to create the Digital Bank Division (D-Bank), with a primary focus on developing innovative solutions to directly improve customer satisfaction.

The digital bank's vision is to revolutionize financial services by providing accessible and efficient banking to everyone, emphasizing trust and easy fund access.

We are seeking innovative, adaptable, and collaborative individuals to join their team and contribute positively to both customers and the banking sector

About the Job

As a Social Media Specialist, you will be responsible for developing, implementing, and managing our social media strategy to enhance brand awareness, engage audiences, and drive traffic to our digital platforms.

As a vital member of our team, you'll collaborate with various teams to generate innovative ideas for our product advertisements.

How do you know that this is for you?

1. You Like Planning: Organizing and strategizing your approach is something you enjoy. You find satisfaction in laying out content calendars, scheduling posts, and devising structured social media strategies.

2. Passion for Social Media: You possess a genuine interest in social media platforms, actively using them, and staying updated with trends, new features, and changes in algorithms.

3. Content Creativity and Engagement: Crafting engaging content comes naturally to you, and you're adept at tailoring it for different platforms, aiming to provoke audience interaction and responses.

4. Familiarity with Social Media Tools: You are enthusiastic about learning or already proficient in using social media management tools for scheduling, analytics, and optimization purposes.

5. Hashtag and Growth Strategies: You understand the significance of hashtags, follower growth strategies, and engagement tactics, aiming to enhance brand visibility and reach.

6. Interest in Vlogging and Video Content: You have a passion for creating video content, including vlogs, and enjoy exploring the storytelling potential of visual media to connect with audiences.

7. Analytical Curiosity: You're naturally inclined towards data analysis, enjoying tracking and interpreting social media metrics to derive insights and refine strategies for improved traction.

8. Adaptability and Learning Mindset: The rapidly evolving social media landscape excites you; you're eager to adapt, learn, and apply new trends and practices to optimize social media campaigns.

9. Results-Oriented Approach: You are driven by achieving tangible outcomes, setting and exceeding performance metrics to drive engagement, followership, and brand visibility.

What are the requirements for this job?

To excel as a Social Media Specialist at Bank of Kigali's Digital Bank Department, the following qualifications and skills are required:

Qualifications:

1. Educational Background: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or related fields.

Skills:

1. Experience: Proven track record of 3 years in social media management or digital marketing roles, preferably within the finance or banking sector.

2. Proficiency with digital and social media platforms (LinkedIn, X, YouTube, Facebook, Instagram, TikTok, Snapchat etc.)

3. Proficiency in Social Media Management Tools: Experience or willingness to learn and use social media management tools like Hootsuite, Buffer, or Sprout Social to schedule posts, track analytics, and manage multiple platforms efficiently.

4. Social Media Strategy: Develop and execute organic social media strategy that ladders up to overall communication and brand strategy, leading to increased fan engagement, followers, channel growth, customer acquisition, referral and traffic and ultimately revenue across all key social platforms.

5. Hashtag Strategy: Understanding the significance of hashtags across different platforms, including their use for content discoverability, engagement, and campaign-specific hashtags for broader reach and visibility.

6. Content Planning and Calendar Management: Proficiency in planning, creating, and managing content calendars, ensuring consistent posting schedules and strategic content alignment.

7. Audience Growth Skills: Ability to implement strategies aimed at organically growing followers and engagement, leveraging tactics such as content optimization, community interaction, and audience targeting.

8. Content Creation for Vlogging: Familiarity or eagerness to create video content suitable for vlogs (video blogs), involving storytelling, engaging visuals, and compelling narratives to resonate with the audience.

9. Content Planning and Calendar Management: Proficiency in planning, creating, and managing content calendars, ensuring consistent posting schedules and strategic content alignment.

10. Traction and Engagement: Skills in developing and implementing engagement strategies to increase traction, foster meaningful conversations, and prompt audience interaction with content.

11. Understanding Social Media Algorithms: Awareness of social media algorithms and their impact on content visibility, reach, and engagement, adjusting strategies accordingly to maximize organic reach.

12. Analytical Skills for Traction Assessment: Proficiency in analyzing vlog and content performance metrics, understanding audience behavior, and using insights to refine content strategies for increased traction and engagement.

13. Consistent Learning and Adaptability: A commitment to staying updated with evolving social media trends, platforms, features, and emerging best practices to consistently refine and optimize social media strategies.

14. Excellent communication and interpersonal skills to interact effectively with followers, respond to inquiries, and represent the brand professionally on social media.

Additional Considerations (not mandatory but beneficial):

1. Video Editing Skills: Basic knowledge of video editing software (e.g., Adobe Premiere Pro, iMovie) to make minor edits or create short video clips for social media.

2. SEO Awareness: Understanding of basic SEO principles and their application in social media content for improved discoverability and reach.

3. Cross-Platform Strategy: Familiarity with tailoring content strategies for different social media platforms to optimize engagement and maximize platform-specific features.

4. Customer Service Acumen: Experience or knowledge in handling customer inquiries, complaints, or feedback on social media platforms in a professional and timely manner.

5. Campaign Performance Analysis: Ability to conduct in-depth analysis and reports on campaign performances, highlighting strengths, weaknesses, and areas for improvement.

6. Trendspotting: Keen eye for identifying emerging trends in social media, pop culture, or industry-specific topics, harnessing these trends for brand engagement.

7. Multilingual Skills: Proficiency or familiarity with multiple languages to engage with diverse audiences across various regions or demographics.

What do you get?

Joining us as a Social Media Specialist offers:

Professional Development:

1. Hands-on Experience: Opportunity to work in a dynamic digital marketing environment, gaining practical experience in managing and executing social media strategies for a brand or organization.

2. Skill Development: Enhance and refine your social media management, content creation, and analytics skills through real-world application and continuous learning.

3. Strategic Planning Exposure: Learn to develop and implement content calendars and strategies aligned with marketing goals, gaining insight into planning effective campaigns.

4. Tool Proficiency: Master the use of various social media management tools, enhancing your proficiency in scheduling, analytics, and optimizing content for different platforms.

5. Data-Driven Insights: Gain experience in analyzing social media metrics and deriving actionable insights to drive engagement, reach, and overall brand performance.

6. Collaborative Environment: Work within a team-oriented setting, collaborating with diverse professionals and contributing to broader marketing initiatives.

7. Career Growth Opportunities: Potential for career advancement within the digital marketing realm, leveraging the experience and skills gained as a Social Media Specialist.

8. Creativity and Innovation: Explore and experiment with creative content ideas, staying updated with emerging trends and implementing innovative strategies.

9. Impactful Contributions: Witness the direct impact of your contributions on brand visibility, engagement rates, and audience interactions through social media channels.

Work Environment:

• Inclusive Culture: Join a workplace that values diversity, inclusion, and equal opportunity for all. Bank of Kigali welcomes applications from candidates of diverse backgrounds and experiences.

• Flexible Work Culture: Enjoy a flexible work culture that prioritizes a healthy work-life balance, enabling you to manage your responsibilities effectively.

Learning and Development:

• Learning Opportunities: Access online and in-person learning opportunities to enhance existing skills or develop new ones, fostering continuous personal and professional growth.

• Experience with the Latest Tools and Technologies: Gain exposure to tools and technologies necessary for creating meaningful customer experiences in the digital banking sector.

Career Advancement:

• Skills-Based Hiring: Bank of Kigali values skills and potential, providing an opportunity to grow with the organization based on merit and expertise.

• Networking: Connect and build relationships within the banking and digital marketing sectors, potentially opening doors for future career prospects.

Support and Recognition:

• Supportive Environment: Work in an environment that values your unique perspective, and encourages collaboration, creativity, and curiosity.

• Recognition of Contributions: Opportunities to contribute meaningfully and be recognized for your efforts in contributing to the bank's social media initiatives.

Do you want to join us? Get to know The Team

Our team at Bank of Kigali's Digital Marketing Department is a diverse and innovative group dedicated to leveraging digital platforms to enhance customer experiences and drive the bank's online presence. Here's what you can expect from our team:

Collaborative Innovation:

• Innovative Minds: Engage with a team of creative individuals committed to pushing boundaries and finding innovative solutions in the digital marketing landscape.

Goal-Oriented Approach:

• Driven by Success: Work alongside professionals passionate about achieving strategic goals through well-crafted digital marketing strategies and engaging content creation.

Continuous Learning:

• Learning Culture: Join a learning-oriented environment where sharing knowledge, exploring new trends, and adapting to changes in the digital realm is encouraged.

Supportive Environment:

• Support and Encouragement: Benefit from a supportive team culture that values collaboration, encourages open communication, and celebrates individual and collective achievements.

Creativity Unleashed:

• Freedom to Innovate: Find space to unleash your creativity, brainstorm ideas, and contribute to impactful campaigns that resonate with diverse audiences.

Inclusive Community:

• Diverse Perspectives: Embrace an inclusive culture that values diversity in experiences, opinions, and backgrounds, fostering a rich and dynamic working environment.

Team Spirit:

• Unity in Diversity: Experience the power of unity within a diverse team, where every voice is valued, contributing to a harmonious and forward-thinking work environment.

Application Instructions

To submit an application, send us an email with your CV, portfolio link(s), and/or cover letter to dfcareers@bk.rw. For ease of identification, use the following template for your email header.

“Application for [ROLE] Q4 2023, [FIRSTNAME] [LASTNAME]”

For example, if your name is Katya Niyambo and you apply for the role of Social Media Specialist, your email header should read:

Application for Social Media Specialist Q4 2023, Teta Vanessa

Submissions will be considered through 6th December 2023. Kindly share your application before then.