Creative Director at Bank Of Kigali

About the Digital Marketing Department

In 2019, the Bank of Kigali initiated the Digital Factory (BKDF) as a core component of its digital transformation strategy. BKDF, originally an innovation department, was created to revolutionize banking technology and enhance the digital customer experience. Over time, it merged with the business division to create the Digital Bank Division (D-Bank), with a primary focus on developing innovative solutions to directly improve customer satisfaction.

The digital bank's vision is to revolutionize financial services by providing accessible and efficient banking to everyone, emphasizing trust and easy fund access.

We are seeking innovative, adaptable, and collaborative individuals to join their team and contribute positively to both customers and the banking sector

About the Job

A Creative Director in a Digital Marketing Department leads the creative direction and strategy for digital campaigns. Responsibilities include team leadership, overseeing content creation, managing media campaigns, collaborating across departments, analyzing performance metrics, and ensuring cohesive branding. The role requires a bachelor's degree, significant experience in senior creative roles, strong leadership, strategic thinking, excellent communication, and proficiency in analytics.

As a vital member of our team, you'll collaborate with various teams to generate innovative ideas for our product advertisements.

How do you know that this is for you?

1. Multifaceted Creativity: You possess a versatile creative skill set encompassing videography, photography, content writing, and design, enabling you to guide and mentor diverse content creators effectively.

2. Conceptual Expertise: Crafting innovative concepts from inception to execution is your forte; you excel in conceptualizing campaigns and guiding their development through to realization.

3. Directional Vision: You're adept at directing the creative vision throughout the entire process, from ideation to final production, ensuring alignment with brand objectives and market trends.

4. Visual Storytelling: Your ability to weave compelling narratives through visuals and content enhances brand storytelling, capturing audience attention and fostering engagement.

5. Hands-On Leadership: While leading a team, you're not just a visionary but also actively involved, providing guidance, refining techniques, and steering projects toward excellence.

6. Adaptability and Innovation: Embracing new technologies, trends, and creative tools fuels your innovation, allowing you to infuse fresh and captivating elements into campaigns.

7. Project Management: Proficient project management skills enable you to oversee multiple projects, ensuring they meet deadlines, budget constraints, and quality standards.

8. Strategic Decision-Making: Leveraging both creativity and analytical insights, you make strategic decisions that optimize content performance and drive impactful results.

What are the requirements for this job?

To excel as a Creative Director at Bank of Kigali's Digital Bank Department, the following qualifications and skills are required:

Qualifications:

Bachelor's degree in Creative Directing, filmmaking, Digital Media Production, Content Creation, Marketing Communications, or a related field directly relevant to creative leadership in digital content creation.

Skills:

1. Experience: Demonstrated success (usually 8+ years) in senior creative roles within digital marketing, advertising, or related industry with a focus on content creation, visual storytelling, and campaign direction.

2. Expertise in Content Creation: Proficiency in various aspects of content creation such as videography, photography, content writing, design, and multimedia storytelling.

3. Strategic Leadership: Strong leadership skills in guiding teams, refining creative techniques, and aligning content strategies with brand objectives.

4. Conceptualization and Direction: Ability to conceive innovative concepts and direct the creative vision from inception to execution, ensuring consistency and alignment with marketing goals.

5. Adaptability and Innovation: Embracing emerging trends, technologies, and creative tools within the digital content creation landscape.

6. Analytical Abilities: Utilizing data insights to make strategic decisions that optimize content performance and drive impactful results.

Additional Considerations (not mandatory but beneficial):

1. Certifications and Training: Possession of relevant certifications or completed courses in creative directing, filmmaking, digital media production, or advanced content creation techniques.

2. Industry Thought Leadership: Active involvement in industry forums, speaking engagements, or publication of thought leadership articles related to digital content creation or marketing.

3. Cross-Platform Expertise: Experience in developing content strategies across various digital platforms (e.g., social media, websites, mobile apps) to maximize audience engagement and brand visibility.

4. Budget Management Skills: Proficiency in managing budgets for creative projects, ensuring cost-effectiveness and efficient resource allocation.

5. Global Perspective: Experience in managing content creation strategies targeting diverse geographical regions or global audiences, understanding cultural nuances and preferences.

6. Innovation and Experimentation: Track record of implementing innovative content formats, storytelling techniques, or emerging technologies to enhance digital campaigns' impact.

7. Collaborative Partnerships: Established partnerships or collaborations with external agencies, influencers, or industry experts to amplify content reach and brand awareness.

8. Data Privacy and Compliance Awareness: Knowledge of data privacy regulations and compliance standards relevant to digital content creation and marketing within the industry.

What do you get?

Joining Bank of Kigali's Digital Bank Department as a creative director offers a range of valuable opportunities and benefits:

Professional Development:

By joining us as a Creative Director in the Digital Marketing Department, you can look forward to:

1. Leadership Opportunity: Lead a dynamic team of content creators, shaping their creativity and strategic direction while contributing to the overall success of the department.

2. Creative Autonomy: Drive innovative content strategies, ideate compelling campaigns, and bring your visionary concepts to life within an environment that values creativity.

3. Impactful Contributions: Directly impact the bank's digital narrative, elevating its brand presence through engaging and impactful content across various digital platforms.

4. Professional Growth: Access continuous learning opportunities, workshops, and industry events to enhance your skills and stay updated with evolving digital marketing trends and technologies.

5. Collaborative Environment: Work in a collaborative and supportive setting, collaborating with cross-functional teams to integrate creative strategies into broader marketing initiatives.

6. Career Advancement: Opportunities for career growth and advancement within a forward-thinking banking environment that fosters innovation and creativity.

7. Creative Freedom: Enjoy the flexibility to experiment, innovate, and implement cutting-edge creative strategies and technologies to achieve marketing goals.

8. Recognition and Rewards: Recognition for your contributions and achievements, with rewards aligned with your performance and impact on the department's objectives.

9. Professional Satisfaction: Find fulfillment in leading impactful campaigns, driving brand narratives, and shaping the bank's digital footprint in the market

Work Environment:

• Inclusive Culture: Join a workplace that values diversity, inclusion, and equal opportunity for all. Bank of Kigali welcomes applications from candidates of diverse backgrounds and experiences.

• Flexible Work Culture: Enjoy a flexible work culture that prioritizes a healthy work-life balance, enabling you to manage your responsibilities effectively.

Learning and Development:

• Learning Opportunities: Access online and in-person learning opportunities to enhance existing skills or develop new ones, fostering continuous personal and professional growth.

• Experience with the Latest Tools and Technologies: Gain exposure to tools and technologies necessary for creating meaningful customer experiences in the digital banking sector.

Career Advancement:

• Skills-Based Hiring: Bank of Kigali values skills and potential, providing an opportunity to grow with the organization based on merit and expertise.

• Networking: Connect and build relationships within the banking and digital marketing sectors, potentially opening doors for future career prospects.

Support and Recognition:

• Supportive Environment: Work in an environment that values your unique perspective, and encourages collaboration, creativity, and curiosity.

• Recognition of Contributions: Opportunities to contribute meaningfully and be recognized for your efforts in contributing to the bank's social media initiatives.

Do you want to join us? Get to know The Team

Our team at Bank of Kigali's Digital Marketing Department is a diverse and innovative group dedicated to leveraging digital platforms to enhance customer experiences and drive the bank's online presence. Here's what you can expect from our team:

Collaborative Innovation:

• Innovative Minds: Engage with a team of creative individuals committed to pushing boundaries and finding innovative solutions in the digital marketing landscape.

Goal-Oriented Approach:

• Driven by Success: Work alongside professionals passionate about achieving strategic goals through well-crafted digital marketing strategies and engaging content creation.

Continuous Learning:

• Learning Culture: Join a learning-oriented environment where sharing knowledge, exploring new trends, and adapting to changes in the digital realm is encouraged.

Supportive Environment:

• Support and Encouragement: Benefit from a supportive team culture that values collaboration, encourages open communication, and celebrates individual and collective achievements.

Creativity Unleashed:

• Freedom to Innovate: Find space to unleash your creativity, brainstorm ideas, and contribute to impactful campaigns that resonate with diverse audiences.

Inclusive Community:

• Diverse Perspectives: Embrace an inclusive culture that values diversity in experiences, opinions, and backgrounds, fostering a rich and dynamic working environment.

Team Spirit:

• Unity in Diversity: Experience the power of unity within a diverse team, where every voice is valued, contributing to a harmonious and forward-thinking work environment

Application Instructions

To submit an application, send us an email with your CV, portfolio link(s), and/or cover letter to dfcareers@bk.rw. For ease of identification, use the following template for your email header.

“Application for [ROLE] Q4 2023, [FIRSTNAME] [LASTNAME]”

For example, if your name is Katya Niyambo and you apply for the role of Creative Director, your email header should read:

Application for Creative Director Q4 2023, Teta Vanessa

Submissions will be considered through 6th December 2023. Kindly share your application before then.