Non-Alcoholic Beverage & Beyond Beer Brand Manager at Bralirwa

We are seeking to hire a qualified, dedicated & experienced Non-Alcoholic Beverage & Beyond Beer Brand Manager who will be based in Kigali. The right fit will be a person with the Consumer-at-the-center mindset, and who can conduct successful breakthrough communications among other business-related qualities. The person should be ready to assist in the realization of brand strategies according to the plans in place and be ready to demonstrate our organizational behaviors which are Connect, Shape, Develop and Deliver. The person will be reporting to the Marketing Director.

JOB PURPOSE

The  Non-Alcoholic Beverage & Beyond Beer Brand Manager will develop and execute the Marketing plan for assigned portfolio of brands and ensures that the operating targets are realized. The brand strategy emphasizes Penetration Marketing and encompasses Brand Distinctiveness (Positioning, Visual Identity, Communication), Brand Relevance (Quality, Innovation, Pack/Price), and Brand Presence (Availability, Visibility, Promotion).

The successful candidate will work closely with other departments under guidance of Marketing Director 

TASKS & RESPONSIBILITIES

• Collaborate with the marketing team and cross-functional teams to execute the brand strategy effectively.
•  Develop and execute the marketing plans for the Non-Alcoholic Beverage & Beyond Beer brand portfolio.
• Drive brand distinctiveness through positioning, visual identity, and compelling communication.
• Enhance brand relevance by focusing on product quality, innovation, and pricing.
• Optimize brand presence by ensuring availability, visibility, and strategic promotion.
• Monitor and analyze market trends and competitor activities to make informed decisions.
• Foster brand growth and loyalty through innovative marketing initiatives.

• Drive Excellence in Campaign Execution within assigned budget and timeframe
• Ensure positive collaboration with stakeholders, agencies and Colleagues aligned with the Company Value and Behaviors

QUALIFICATION AND SKILLS

• Bachelor’s degree in business administration, Marketing Management, Economics or other related fields
• 4+ years of marketing experience preferably in Brand Management. Experience in Sales and/or Trade Marketing will be an added advantage.
• Experience in financial and analytical aspects of brand management
• Proficient in English and Kinyarwanda; fluency in French is advantageous.
• Strong computer skills, including proficiency in Microsoft Office applications such as Excel, Word, and PowerPoint
• Rwandan valid driving License ( Gategory B)

OTHER REQUIREMENTS

• Excellent communicator and interpersonal skills
• Project Management and market research skills
• Time Management and Organizational Skills
• Creative and innovator
• Adaptability to change and flexible.
• Ambitious and passionate
• High level of commitment and independent
• Must be proactive, reliable, and able to pay keen attention to the smallest of details.
• Ability to work collaboratively and adapt to a fast-paced environment.
• RtC & channel understanding

GROWING WITH BRALIRWA

At Bralirwa, there is no set career path. You will find continuous learning opportunities and colleagues who will encourage and support your growth in whatever path you choose to explore. We are a destination for curious minds and the more curious you are, the better.

Start learning new things and find out everything you can be.

WHAT WE OFFER

We’re committed to hiring diversely. Having employees from diverse backgrounds brings a wealth of perspectives and experience to our team. We embrace Inclusion and Diversity, which means giving full and fair consideration to all applicants and continuing development for all employees regardless of age, gender, race, disability, belief and civil partnership, pregnancy, and maternity.

Not only do we offer a competitive salary, but also an additional pension scheme, an annual bonus, free lunch, 100% medical insurance, communication allowance, and enjoy a free Friday drink with colleagues. 

HOW TO APPLY

As a Diverse and Global Company, we recruit based on the principle of equal opportunity. This means that our hiring decisions are not based on race, color, religion, beliefs, etc. but our decision is purely based on your shown competencies and behaviors during the assessment process.

In case you meet the above requirement, please visit https://careers.theheinekencompany.com/Rwanda, search for “Non-Alcoholic Beverage & Beyond Beer Brand Manager”, then click “Apply” and follow the procedures.

All applicants must apply using our online application system, CVs received via email or standard post will NOT be considered.  If you face any challenges in applying, please let us know through BralirwaJobs@heineken.com (No applications will be accepted through this email)

The closing date for submission of applications is Friday, 14th June 2024