CMI, Innovation & Media Manager at Bralirwa

1 CMI, Innovation & Media Manager at Bralirwa
CMI, Innovation & Media Manager

Bralirwa | Type: Job
Published: 2024-06-09 | Deadline: 2024-06-14

We are seeking to hire a qualified, dedicated & experienced Consumer Market Intelligence, Innovation and Media Manager based in Kigali.The fitting person will be someone with the Consumer-at-the-center mindset, and ready to deliver on time and in full all tasks related to developing brand strategies, innovation, and renovation among other areas. The person should also be ready to demonstrate our organizational behaviors which are Connect, Shape, Develop and Deliver. The person will be reporting to the Marketing Director.


  •  For CMI, expert resource for local internal client, liaising with external market data suppliers in key market performance tracking area as well as local execution of Global CMI projects to standardize, improve and integrate the relevant market data solutions and driving adoption within the OpCo.As business contributor, CMI provides strategic information to the business, and filters all research with his Team support into key insights for Portfolio Managers, Brand teams and the business, whilst supporting the measurement of marketing effectiveness. To lead and drive the Insights Generation Process in the company to ensure all Company decisions are taken based on solid fact, with strong market resonance.
  • For Innovation , Provide insight intelligence which enables OpCO to identify, develop and evaluate platforms & concepts which meet consumer needs & are aligned to our Category Vision and Portfolio and Brand strategies
  • For Media, lead on all media planning across the portfolio of brands developing industry best-in-class campaigns with 3 years strategie to drive business results.


  • Create engagement & commitment for the Opco innovation agenda and provide consumer, shopper information & business analytics within the organization.
  • Partner in OpCo Portfolio Strategy and Business Planning
  • Manage the innovation process
  • Contribute to Consumer Inspiration within the Marketing team
  • Provide Shopper learning and contribute to Marketing and Sales strategy and activation Deliver Business Analytics
  • Execute the Innovation research agenda
  • Drive Insights Generation Process & Appropriate Dissemination of Findings
  • Lead as Multi-department Business Partner
  • To ensure the Innovation ideas flow seamlessly throughout the organization.
  • Acts as the "Keeper of one version of the truth" (Market share) by sharing and maintaining global agreed definitions/protocols (product, channel, measures)
  • Lead the delivery of regular tracking, reporting and analysis of competitor activity including (a) New product launches (b) Competitor strategy and (c) competitor behavior
  • Lead all media planning across our portfolio of brands, developing industry best-in-class campaigns with 3year strategies which drive business results
  • Lead all media planning across our portfolio of brands, developing industry best-in-class campaigns with 3 year strategies which drive business results
  • Drive media budgeting & planning
  • Lead Data Driven Media’s input for Strategic, ICP & Annual planning
  • Connect different marketing & business functions to build continuously improving media output, led by data, measurement, test & learn & innovation
  • Build mutually beneficial strategic partnerships with key partners
  • Manage our media relationship & output, ensuring they deliver against all relevant objectives
  • Deliver more efficient & effective media trading practices
  • Manage the annual media budget, including forecasting & allocating it to brands during the ICP process, using data to inform decision making & align the MT to recommendations
  • Build annual media strategies on all brands
  • Be the ‘go to’ expert in the business for all media planning & strategic work, building strong relationships with brand & activation leads
  • Govern the media agency relationship, team structure & scope of work


  • Bachelor’s degree in business administration, Marketing Management, Economics, or other related fields
  • 5+ years of working experience in portfolio management within the commercial industry or FMCG sector. Experience in research and analytics is an added advantage.
  • Experience in financial and analytical aspects of brand management
  • Proficient in English and Kinyarwanda; fluency in French is advantageous.
  • Good computer proficiency
  • Rwandan valid driving License ( Gategory B)
  • Project Management experience


  • Be able to work in multi-cultural, multi-national and multi-lingual organization
  • Excellent and effective communication and interpersonal skills
  • Time Management and Organizational Skills
  • Innovation & Renovation
  • High level of commitment and working with minimal supervision
  • Must be proactive, reliable, and able to pay keen attention to the smallest of details
  • RtC & channel understanding


At Bralirwa, there is no set career path. You will find continuous learning opportunities and colleagues who will encourage and support your growth in whatever path you choose to explore. We are a destination for curious minds and the more curious you are, the better.

Start learning new things and find out everything you can be.


We’re committed to hiring diversely. Having employees from diverse backgrounds brings a wealth of perspectives and experience to our team. We embrace Inclusion and Diversity, which means giving full and fair consideration to all applicants and continuing development for all employees regardless of age, gender, race, disability, belief and civil partnership, pregnancy, and maternity.

Not only do we offer a competitive salary, but also an additional pension scheme, an annual bonus, free lunch, 100% medical insurance, communication allowance, and enjoy a free Friday drink with colleagues. 


As a Diverse and Global Company, we recruit based on the principle of equal opportunity. This means that our hiring decisions are not based on race, color, religion, beliefs, etc. but our decision is purely based on your shown competencies and behaviors during the assessment process.

In case you meet the above requirement, please go to and search for “CMI, Innovation & Media Manager ”

All applicants must apply using our online application system, CVs received via email or standard post will NOT be considered.  If you face any challenges in applying, please let us know through (no applications will be accepted through this email)

The closing date for submission of applications is Friday, 14th June 2024