Event Manager

The Human Resources Department invites internal qualified and motivated candidates to apply for the position of Event Manager.

This is a unique opportunity to take on a high-impact role at the intersection of brand execution and commercial performance, driving consumer engagement and delivering measurable business results through world-class events and field activations.

Any person qualified according to the criteria defined below and ambition is welcome to apply.

JOB SUMMARY

The Event Manager will lead the end-to-end execution of events and point-of-sale (POS) activations, ensuring strong brand visibility, outstanding consumer experiences, and a direct contribution to sell-out performance.

The role bridges Marketing and Commercial execution, ensuring that all activations are aligned with business goals and deliver measurable impact.

WHY THIS ROLE MATTERS

This role goes beyond event coordination; it is about driving commercial impact through execution excellence.

You will:

• Deliver high impact events and sponsorship activations that strengthen brand presence.
• Drive sales through innovative POS activations across key channels.
• Work in a highly cross functional environment with Sales, Trade Marketing, and Marketing teams.
• Build and manage a strong ecosystem of partners, agencies, and stakeholders.
• Champion a “One Team, One Spirit” culture on the ground.
• Execute with ownership, agility, and a strong results orientation.

KEY RESPONSIBILITIES

• Lead the planning and execution of all events and sponsorship activations.
• Design and deliver POS activations to drive consumer engagement and sales performance.
• Ensure seamless execution and high-quality consumer experiences.
• Partner with Commercial and Sales teams to deliver volume growth and market share impact.
• Manage budgets, partnerships, and performance tracking to ensure strong ROI.

LEADERSHIP & MINDSET

We are looking for a leader who:

• Demonstrates servant leadership, empowering teams while driving accountability.
• Is hands on, entrepreneurial, and execution driven.
• Combines strategic thinking with operational excellence.
• Continuously seeks improvement and innovation.
• Brings energy, positivity, and resilience into performance.

WHAT YOU BRING

• Strong understanding of commercial drivers (sales, volume, market share).
• Proven ability to deliver high-quality execution at scale.
• Excellent project management and stakeholder management skills.
• Strong knowledge of branding, merchandising, and consumer experience.
• Analytical mindset with the ability to turn insights into action.
• Strong cross-functional collaboration and leadership capability.
• Creative, proactive, and results-driven mindset.
• Proficiency in MS Office (Excel, PowerPoint).
• Fluency in English and/or French is required.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in marketing, Business, Social Sciences, or related field.
• Minimum of 4 years’ experience in event management, trade marketing, or commercial activations.
• Proven experience in POS activations, brand promotions, or consumer marketing campaigns is an added advantage.

HOW TO APPLY:

Applications including cover letter, curriculum vitae (CV), copies of degrees/diplomas/ professional certificates and a copy of the national ID (All in one combined file) should be submitted via this link: https://skolbrewery-careers.rw/index.php/jobs/event-manager/‎ at the attention of the HR Department not later than 27 March 2026 at 5:00pm.

Please note that only shortlisted applicants will be contacted.

Discard anyone who may claim compensation/money to be recruited. Should this happen, please send the details to  info@skolbrewery.rw .

Done at Kigali, on 24/03/2026.

Human Resources Department

Job Category: Commercial

Job Type: Full Time

Job Location: Kigali City