Rwanda Broadcasting Agency (RBA) is a Public Broadcaster with a mission of "Providing quality content that meets the needs of the audience and promotes cultural values, socioeconomic transformation and citizen participation in the digital society". RBA wishes to encourage all qualified, hard working and interested professional candidates to apply for the following position:

JOB TITLE: MARKETING MANAGER

NUMBER OF POSITIONS: 1

EMPLOYMENT TERMS: PERMANENT

Job Summary:

The Marketing Manager is responsible for developing and executing marketing strategies that maximize RBA's revenue potential and strengthen our brand presence. This role focuses on promoting RBA's content and platforms, including international sports, entertainment, and other high-profile events, to attract top clients and advertisers. The Marketing Manager will work closely with the entire Partnerships & Sales Department, ensuring seamless collaboration to deliver impactful campaigns and generate business growth.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to promote RBA's platforms and content, including TV, radio, digital, and events.
• Identify, create, and sell advertising and sponsorship opportunities, including premium slots for major clients.

• Collaborate with the sales team, senior management, and other departments to ensure alignment of marketing initiatives with revenue goals.
• Lead promotional campaigns for local and international events, ensuring maximum visibility and monetization.
• Conduct market research and competitor analysis to identify trends, opportunities, and client needs.
• Build and maintain strong relationships with key clients, agencies, and strategic part-
• Track campaign performance, provide insights, and adjust strategies to optimize results.
• Mentor and support team members, fostering collaboration and a results-driven culture across the department.

Qualification And Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or related field (Master's preferred).
• Minimum 5 years of experience in marketing, sales, or business development, ideally in media, broadcasting, or event marketing.
• Proven track record in driving revenue through advertising, sponsorships, or marketing campaigns.
• Strong strategic thinking, leadership, and project management skills.
• Excellent communication, negotiation, and client management abilities.
• Ability to work across multiple teams and manage high-profile campaigns effectively.

HOW TO APPLY:

Interested applicants should submit in their application letter; a detailed CV, copy of Master's or Degree, a National ID/passport, and proof of experience to the Director General of RBA, through RBA career page: https://rba.co.rw/akazi. explaining why you think you would be suitable for the position.

All qualifications claimed must be substantiated with diplomas, certificates or other relevant documents.

NB:

• Application without support documents will not be considered,
• Female candidates are encouraged to apply,
• Please note that only short-listed candidates meeting the required qualifications will be contacted,
• Application deadline is Friday 24th October 2025 at 5:00 pm.

Kigall, on 15th October 2025.

Barore Cleophas

Director General / RBA