We are seeking to hire two qualified, dedicated & experienced Sales Representatives. The fitting person will be customer-centric, and ready to deliver on time and in full all tasks related to developing Route to Consumer Strategies and possess negotiation skills with excellent execution. The person should also be ready to demonstrate our organizational behaviors which are Connect, Shape, Develop and Deliver. They will be reporting to the Soft Drinks Development Manager and Key Account Manager. 

JOB PURPOSE

The Sales Representative must achieve maximum sales profitability, growth and account penetration within an assigned territory and/or market segment by effectively selling the company’s products and/or related services. He/she promotes, sells, and secures pre-sales orders in line with the Touch Points/Customer Persona Strategy from existing and prospective customers through the established RtC enabled by Digital relationship-based approach. He/she also demonstrates products and services to existing/potential customers and assists them in selecting those best products to their needs and serve as a link between company and the retail outlets through Excellent Omni-Channel Execution approach.

TASKS & RESPONSIBILITIES

MARKET DEVELOPMENT EXECUTION

• Execute sales strategies involves selling present products / services in new markets and take actions like targeting promotions.
• Identify new opportunities
• Identify and investigate growth opportunities for the company with our customers
• Execute a business plan and sales strategy for the market that ensures attainment of sales goals and profitability.
• Maintain contact with all clients in the market area to ensure high levels of client satisfaction.
• Optimize impact of our POS materials in the market
• Communicate new product and service opportunities, special developments, information, and feedback activities from market to Sales Manager

PERFECT EXECUTION

• Execute “Customer Relation Management” standards to assure quality, availability, visibility, price compliance, persuasion, better customer orientation and promotions in off premise outlets.
• Auto evaluate result compared to target assignment
• Manage portfolio and assets in his/her area
• Assist, coach, counseling outlet owner in financial terms, assortment, services, consulting, activation, and relationship (FASCAR)
• Execute and coordinate outlet in Quality, availability, visibility, price compliance, persuasion, and promotions (QDVP3)

PROMOTIONS

• Negotiate advertising and sales contracts. Suggest action plan for next promotion and assure customer loyalty.
• Suggest right Outlets for promotion according to the plan execute by Trade Marketing
• Negotiate outlet owner and participate in marketing events
• Track sales before, during and after-action promotion
• Evaluate impact of action promotion in outlets
• Suggest action plan for next promotion

REPORTING

• Provide daily, weekly, and Monthly report from CRM system regarding:
• Master data asset overview
• Outlet activation overview
• Outlet activation program overview
• Outlet standards actual vs target
• Outlet visit vs planned
• Provide result and impact for all promotion actions

CUSTOMER CENTRICITY

• Ensure that the Sales Territory achieve NPS goals
• Together with the Regional team, seek and report the territory pain points, suggest programs that will ensure sustained deployment of solutions
• Drives the territory Customer Centricity Mindset and culture
• Support the RBM to build strong Joined business planning process and develop Distributor capability plan
• Contribute to the Distributor Development Community best practice of the territory

QUALIFICATION AND SKILLS

•  Bachelor’s degree in management, Business, Economics, and other related fields.
• 2+ years of working experience in commercial areas, consumer goods
• Fluent in English and Kinyarwanda. French is a plus.
• Rwandan valid driving  License (Add it to your CV in the same PDF File before uploading it in the system)

OTHER REQUIREMENTS

• Flexible to work in any province in Rwanda in Soft Drink 
• Be able to work in multi-cultural, multi-national and multi-lingual organization
• Excellent and effective communication and interpersonal skills
• Project Management and market research skills
• Time Management, Planning and Organizational Skills
• High level of commitment and working with minimal supervision
• Must be proactive, reliable, and able to pay keen attention to the smallest of details
• RtC & channel understanding
• Selling and negotiation
• Channel, Shopper, and On-Trade Consumer Understanding
• Computer-literate; Microsoft Office, Microsoft Word, Excel
• Able to use Google tools and has social media skills, Facebook, Twitter.

GROWING WITH BRALIRWA

At Bralirwa, there is no set career path. You will find continuous learning opportunities and colleagues who will encourage and support your growth in whatever path you choose to explore. We are a destination for curious minds and the more curious you are, the better.

Start learning new things and find out everything you can be.

WHAT WE OFFER

We’re committed to hiring diversely. Having employees from diverse backgrounds brings a wealth of perspectives and experience to our team. We embrace Inclusion and Diversity, which means giving full and fair consideration to all applicants and continuing development for all employees regardless of age, gender, race, disability, belief civil partnership, pregnancy, and maternity.

Not only do we offer a competitive salary, but also an additional pension scheme, a loan subsidy, a monthly bonus, free lunch, 100% medical insurance, communication allowance.

HOW TO APPLY

As a Diverse and Global Company, we recruit based on the principle of equal opportunity. This means that our hiring decisions are not based on race, color, religion, beliefs, etc. but our decision is purely based on your shown competencies and behaviors during the assessment process.

In case you meet the above requirement, please go to https://careers.theheinekencompany.com and search for “Sales Representative”. 

All applicants must apply using our online application system, CVs received via email or standard post will NOT be considered.  If you face any challenges in applying, please let us know through jobs.bralirwa@heineken.com (no applications will be accepted through this email)

The closing date for submission of applications is Sunday, 13th  October 2024