Job Title:  Brand Manager 

BRALIRWA Plc is looking for a qualified, dedicated & experienced Brand Manager, Innovative and great communicator to join our passionate Marketing Professionals. As Brand Manager you will be based in Kigali, reporting to the Brand Portfolio Manager. 

JOB PURPOSE 

Develop and implement for the assigned brands the long-term brand strategies and integrated marketing plan for the assigned brand(s) in line with the company, regional and global marketing strategies. Realize the operating targets and marketing objectives by optimizing innovation, brand activation, pricing, sponsorships, brand communications and people development. Responsible for market share and profitability (Gross Profit Net) of assigned brands in line with portfolio strategy. 

TASKS & RESPONSIBILITIES  

Safety 

• Leading the creation of consumer-driven brand strategies: 
• Consumer and market insights, roles of assigned brands in the portfolio, contribute to BWP processes, brand architecture and global marketing rules and guidelines 
• Competitive strategy review to define implications and learning: 
• Defining marketing strategies to grow the assigned brands 
• Consumer price point index, packaging, product, brand positioning, brand communications, sponsorships, consumer promotions and resources requirement 
• Sparring and supporting other functional managers in strategy development: 
• Long-term strategy and operation policies in sales and trade marketing 

Planning 

• Leading the yearly development process of the plans for the assigned brands: 
• Target setting, ATL/ BTL budget development, 360-degree communication plan, brand activities calendar, activation plans 
• Championing the communication and alignment processes with key stakeholders to take strategies to an action plan: 
• Agency briefing and management, internal approval from marketing manager, alignment with key stakeholders at the operating environment. 

Execution 

• Secure excellent execution of the brand plans: 
• Delivering brand activation programs as planned 
• Setting KPIs for brand programs together with senior brand manager 
• Keeping ATL / BTL spending within a budget 
• Directing and managing agency partnerships to deliver brand strategies: 
• Briefing, supervising and evaluating agency partners to execute brand programs 
• Challenging and supporting cross functions in execution 
• Channel promotions and customer management programs. 

Monitoring/reporting 

• Using measurement to drive brand performance: 
• Track, evaluate and use qualitative and quantitative research to define opportunities and issues for the portfolio and individual brands 
• Regularly review with other functions on key performance indicators for learning and improvement opportunities  
• Tracking, analyzing and using financial information to maximize return on brand investment: 
• Using P&L, ABC costing, GP net by brands and by SKUs to review and decide brand strategies 
• Coaching and challenging team to evaluate ROI of key brand programs 
• Getting insights from market, media and consumers trends.  

People 

• Drive organizational development and personal development: 
• People coaching, performance management, personal development. 

QUALIFICATION AND SKILLS 

• Master's or bachelor's degree in business administration, Marketing management or Economics. 
• 3 years minimum in brand management or trade marketing 
• Good computer proficiency: Working knowledge of MS Office packages-Word & Excel 
• Fluent in English and Kinyarwanda (both verbally and in writing), and French will be added advantage 
• Having people management skills 

OTHER REQUIREMENTS 

• Be able to work in multi-cultural, multi-national and multi-lingual organization 
• Excellent and effective communication and interpersonal skills 
• Time Management and Organizational Skills 
• High level of commitment and working with minimal supervision 
• Must be proactive, reliable and able to pay keen attention to the smallest of details 

GROWING WITH BRALIRWA 

At Bralirwa, there is no set career path. You will find continuous learning opportunities and colleagues who will encourage and support your growth in whatever path you choose to explore. We are a destination for curious minds and the more curious you are, the better. 

Start learning new things and find out everything you can be. 

WHAT WE OFFER 

We’re committed to hiring diversely. Having employees from diverse backgrounds brings a wealth of perspectives and experience to our team. 

We embrace Inclusion and Diversity, which means giving full and fair consideration to all applicants and continuing development for all employees regardless of age, gender, race, disability, belief and civil partnership, pregnancy, and maternity. 

Not only do we offer a competitive salary, but also an additional pension scheme, an annual bonus, free lunch, 100% medical insurance, communication allowance, and enjoy a free Friday drink with colleagues.  

HOW TO APPLY 

As a Diverse and Global Company, we recruit based on the principle of equal opportunity. This means that our hiring decisions are not based on race, color, religion, beliefs, etc. but our decision is purely based on your shown competencies and behaviors during the assessment process. 

In case you meet the above requirement, please go to https://careers.theheinekencompany.com and search for “Brand Manager”.  

All applicants must apply using our online application system, CVs received via email or standard post will NOT be considered.  If you face any challenges in applying, please let us know through jobs.bralirwa@heineken.com (no applications will be accepted through this email) 

The closing date for submission of applications is Friday, 20th December 2024