Sales and Marketing Manager

Position: Sales and Marketing Manager – Poultry

Company: Livestock Bank Ltd
Location: Rwanda
Reports to: Senior Management

Livestock Bank Ltd is a fast-growing agribusiness company operating mainly in the poultry value chain, with a strong focus on day-old chicks (broilers and layers) and chicken meat production and distribution. To support national market expansion, we are seeking a highly driven Sales and Marketing Manager to lead our commercial operations.

Key Responsibilities

• Introduce, develop, and manage a national sellers’ network across different regions of the country.
• Recruit, train, supervise, and motivate the sales team and regional sellers to achieve set targets.
• Develop and plan, execute, and monitor marketing plans and sales strategies for:
  • Day-old broiler chicks
  • Day-old layer chicks
  • Chicken meat
• Expand market presence through distributors, agents, farmers, hotels, restaurants, supermarkets, and institutional clients.
• Coordinate demand planning with hatchery, production, and operations teams.
• Conduct market research on poultry demand, pricing, and competitor activity.
• Monitor sales performance, prepare forecasts, and submit regular reports to management.
• Lead promotional activities, farm visits, exhibitions, and branding initiatives.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Agribusiness, Animal Science, or a related field.
• Minimum of 5 years’ experience in sales and marketing, preferably in the poultry or livestock sector.
• Proven experience in building and managing sales networks or agent-based distribution models.
• Strong understanding of broiler and layer production systems and poultry meat markets.
• Excellent leadership, negotiation, and communication skills.
• Proficiency in MS Office and CRM tools.
• Fluency in English and Kinyarwanda is required; French is an added advantage.

Personal Attributes

• Results-oriented with strong execution skills
• Strategic thinker with hands-on leadership ability
• Ability to work under pressure and meet targets
• High integrity and professionalism

How to Apply

Interested candidates should submit their CV and cover letter to livestockbank@panielgroup.comwith the subject line:

“Application – Sales and Marketing Manager (Poultry)”

Application deadline: 10th,March,2026

Livestock Bank Ltd is an equal opportunity employer.