Strategic Content Coordination Specialist

Strategic Content Coordination Specialist

Vacancy Announcement: KIGALI-2026-009

The Embassy of the United States of America in Kigali, Rwanda is recruiting for a Strategic Content Coordination Specialist.

The position is open to All Interested Candidates/All Sources and available to start immediately.

Duties: 

• The Strategic Content Coordination (SCC) Specialist oversees online public engagement through the Mission’s digital properties (social media, mobile). 
• Oversees the selection and production of strategic content for distribution in multiple digital and traditional formats to Rwandan audience groups.
• Develops the procedures and guidelines necessary for Mission use of evolving digital technologies.
• Coordinates Public Diplomacy (PD) strategic planning, audience research, and program evaluation and measurement.
• Develops procedures and guidelines for external Mission communication in crisis situations.

Qualifications and Evaluations

Requirements:

• Selected candidate(s) will be subject to a background investigation and may be subject to a pre-employment medical exam.
• Selected candidate(s) must be able to obtain and maintain a Public Trust clearance.
• Selected candidate(s) must be able to begin working within a reasonable period of time [normally, two (2) weeks] upon receipt of agency authorization, clearances, and certifications or the candidacy may end.

Education Requirements:

• A university degree in Communications, Business, Marketing, or local equivalent is required.

Evaluations:

• You will be evaluated against the qualifications and requirements in this vacancy announcement.
• You may be asked to complete a pre-employment language or skills test.
• You must complete the application form and provide the required documents.
• Your application must address all the position qualifications and requirements including education, experience, language, and any knowledge, skills, and abilities listed.

If you fail to submit a complete application, then your application may be disqualified for this position.

Qualifications:

Experience:

Four (4) years of experience is required, with public engagement, communications, or market research and analysis as components of the work.  Experience must include designing and executing multimedia campaigns in digital and traditional formats.

Languages: 

• Fluency (speaking/reading/writing) in English and Kinyarwanda.

Job Knowledge:

• Detailed knowledge of traditional and digital communication preferences of PD target audiences in Rwanda is required.  
• Comprehensive knowledge of target audience groups, including regional, demographic, socioeconomic, cultural, and linguistic factors and the influence of religious, cultural, and educational institutions in shaping Rwandan attitudes, is required.  

• Detailed knowledge of commercial marketing techniques, market (audience) analysis and analytics, and customer service is required.  
• Knowledge of trends in regional and international communications patterns and how they affect the Rwandan communications landscape is required.  
• Knowledge and understanding of how to identify engagement opportunities and how to leverage them within the societal norms of that community are required.  
• Must have knowledge of commercial and regulatory aspects of digital marketing and advertising products and services.

Skills And Abilities:

Analytic Skills: Must be able to identify emerging influencers and shifts in information?consumption preferences; assess the impact of evolving content formats and delivery channels; and lead cross-sectional analyses to adjust approaches for improved outcomes.

Communication and Interpersonal Skills: Must have excellent customer relations, interpersonal, and cross-cultural communication skills, and be able to engage key Rwandan communications, broadcast, marketing, and ministry officials. Must be able to create and host online conversations designed to build relationships with the public on foreign policy issues. Must be able to tailor communications for both formal and informal situations and for different regional, religious, and linguistic cultures. Must have excellent written and oral communication skills, including the ability to develop, write, and edit materials for broadcast or digital dissemination in both English and Kinyarwanda. Must be able to speak publicly and conduct interviews for evaluation purposes. Must be able to interpret between English and Kinyarwanda for professional briefings.

Management Skills: Strong management skills are required, including the ability to develop policies, procedures, and guidelines in response to changing communication technologies, formats, and internal Mission preferences for sharing strategic content. The ability to convene groups, build consensus, and develop recommendations is required. Must be able to manage projects and oversee budgets, schedules, and daily operations to produce, adapt, and disseminate time-sensitive content through preferred channels for optimal audience impact. Must be able to finalize agreements with partner institutions and manage their implementation. Must have good supervisory skills and the ability to obtain results from employees and contractors in order to maintain project objectives and meet deadlines.

Technical Skills: Must have detailed knowledge of and the ability to use social media; digital and mobile platforms; graphic design and photo-editing software; photo and video sharing sites; podcast creation tools; and basic photo and video techniques. Must have strong numerical skills to develop and use statistical analyses of audience segments and report on the impact of PD operations. Must have knowledge of digital platform management, including software licenses, role-based account permissions, account management, and platform functionality. Good keyboarding and data-entry skills, as well as excellent familiarity with electronic discovery tools (internet and Google Analytics) and standard information-retrieval practices and procedures, are required.

All applications must be submitted via Electronic Recruitment Application (ERA) by September 21, 2026.

Full announcement and application procedures are available on https://rw.usembassy.gov/jobs/

Only shortlisted candidates will be contacted. 

Please note that e-mailed applications are not accepted. Only applications submitted through our Electronic Recruitment Application will be considered.