Position: Digital Marketing Specialist

Terms of Reference

Destination Marketing Department

• Contribute to and implement RCB’s digital marketing strategy.
• Create editorial content for web and social media use (audio-visual, infographics, etc).
• Prepare social media packs for flagship events, initiatives, and campaigns.
• Monitor and analyze web and social media engagements
• Deliver creative and innovative ideas and solutions for print, web, video, and electronic distribution. 
• Work with the Communications and Marketing teams to design and layout publications, reports, and other RCB products/materials.
• Layout information and communication materials for printing (reports, banners, posters, booklets, bulletins, flyers, and stationery, to mention a few.
• Design and produce materials for digital distribution (mailing list, web banners, gifs…)
• Lead the development and promotion of immersive virtual reality (VR) content and 360° digital tours to showcase Rwanda’s MICE infrastructure and experiences, enhancing global visibility and engagement.
• Utilize advanced analytics and AI-based insights to develop, track and report on the effectiveness of digital campaigns, recommending improvements to increase traffic, engagement, and lead conversion for Rwanda’s MICE offerings.

 Qualification

• Bachelor's degree in digital marketing, IT, communications, graphic design, or a related field.
• Minimum of 3 years of experience in digital marketing, preferably in the tourism or hospitality industry.
• Excellent knowledge and understanding of digital marketing techniques, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Proficient in content creation and editing tools, such as Adobe Creative Suite, Canva, and Hootsuite
• Knowledge in AI and VR technologies, including experience with AI-driven marketing tools and VR content creation platforms (e.g., Unity, Unreal Engine, 360° video editing)
• Proven experience in developing and implementing successful digital marketing campaigns.
• Familiarity with website analytics tools such as Google Analytics.
• Excellent communication skills, including the ability to write engaging and effective copy for online audiences.
• Knowledge of the latest digital marketing trends and technologies.
• Experience working with social media influencers and managing social media accounts.
• Strong analytical and problem-solving skills to monitor and analyze web and social media impressions and engagements.
• Strong attention to detail and excellent organizational skills.
• Excellent design skills.

NOTE: Interested and qualified candidates are encouraged to apply following the link provided below and submitting an updated CV in PDF format.

Deadline: 5^th May 2025