Rwanda Ultimate Golf Course Ltd

Job Description

Title: MARKETING MANAGER

Reports to: Commercial Director

About us

Rwanda Ultimate Golf Course is a private company created to position Rwanda as the best golfing destination in Africa and one of the greatest in the world. The first project of Rwanda Ultimate Golf Course, to reach this goal, is the Kigali Golf Resort & Villas. The golf course is a real estate masterpiece designed by the worldwide famous Gary Player. The facility will also include a five-star Clubhouse and other amenities.

Job Purpose

Kigali Golf Resort and Vilas’ Health Club is a leading health and fitness facility dedicated to providing a comprehensive range of services and amenities to help our members achieve their fitness goals. With state-of-the-art equipment, expert trainers, and a supportive community, we strive to empower individuals to lead healthier, happier lives.

Position Overview

The Marketing Manager is responsible for developing and executing marketing strategies to enhance brand visibility, drive membership sales, promote events, and increase overall revenue. This role requires a creative and strategic thinker with experience in luxury hospitality, sports marketing, and digital campaigns.

Key Responsibilities

Marketing Strategy & Brand Development

• Develop and implement a comprehensive marketing strategy aligned with the resort’s business goals.
• Position Kigali Golf Resort & Villas as the premier golf, leisure, and hospitality destination in the region.
• Manage and maintain brand consistency across all marketing and communication channels.
• Conduct market research and competitor analysis to identify trends and opportunities.

Digital & Social Media Marketing

• Oversee the resort’s digital presence, including website, social media, and online advertising.
• Develop and execute engaging social media campaigns to increase brand awareness and member engagement.
• Utilize SEO, Google Ads, and paid social media strategies to drive traffic and conversions.
• Track and analyze digital performance metrics, optimizing campaigns based on insights.

Membership & Sales Support

• Work closely with the sales team to create marketing materials and campaigns that drive membership sales.
• Develop targeted campaigns for golf, social, and health club memberships to attract new members.
• Implement customer engagement initiatives to improve member retention and satisfaction.

Events & Sponsorship Marketing

• Plan and execute marketing campaigns for tournaments, corporate events, and special occasions at the resort.
• Manage sponsorship and partnership activations, ensuring maximum brand exposure.
• Collaborate with event organizers to ensure seamless promotion and execution of events.

Public Relations & Media Strategy

• Develop PR campaigns and press releases to enhance media visibility.
• Establish relationships with journalists, influencers, and media houses to drive coverage.
• Coordinate photo and video content production for promotional use.

Content Creation & Advertising

• Develop compelling content for social media, websites, newsletters, and marketing materials.
• Oversee the creation of high-quality videography and photography to showcase the resort’s offerings.
• Manage advertising campaigns across print, digital, and outdoor media.

Performance Tracking & Reporting

• Monitor marketing performance, providing regular reports on campaign effectiveness.
• Use data analytics tools to assess ROI and optimize future strategies.
• Provide insights on customer behavior, engagement trends, and marketing effectiveness

Experience and Qualifications.

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 5+ years of marketing experience in hospitality, luxury resorts, sports, or related industries.
• Strong experience in digital marketing, social media, and content creation.
• Knowledge of branding, PR, and event marketing strategies.
• Proficiency in using marketing analytics tools to measure performance.
• Strong creative, communication, and project management skills.
• Experience in golf, sports marketing, or luxury hospitality is an added advantage.

Languages:

• English is required.
• French will be an added advantage.

Required documents:

• A detailed CV with 3 contacts of professional referees.
• A one-page cover letter with a motivational statement about the responsibilities and requirements for this position.
• Copies of academic degrees, professional training certificates, and other relevant training certificates
• National ID

How to APPLY

• The deadline for submitting applications is on 28^th February 2025 at 14:00 hrs. Kigali time.
• All applicants must submit their zipped documents to hr@rwandagolf.rwwith the email "Marketing Manager”
• Only selected candidates for interview will be contacted.
• All unzipped documents will be automatically disqualified.