Sales Agent

Position Overview

We are seeking a dynamic, persuasive, and results-oriented Sales Agent to promote and sell Masaka Creamery products across various market segments. This position plays a key role in building and maintaining customer relationships, increasing product visibility, and contributing to revenue growth. The ideal candidate will be self-motivated, goal-driven, and aligned with Masaka’s values.

This role requires strong communication skills, a customer-focused attitude, and a willingness to travel to client sites, markets, and retail outlets.

Key Roles & Responsibilities

The main objectives and responsibilities of the position are to:

Sales & Customer Engagement

• Identify potential customers and develop strategies to reach them.
• Promote and sell Masaka Creamery products to retail and wholesale clients.
• Build and maintain strong relationships with existing customers.
• Gather customer feedback and market intelligence to inform strategy.
• Represent the company professionally in all client interactions.

Reporting & Coordination

• Work closely with the Sales and Distribution team to align on targets and customer support.
• Track and report sales activities, performance against targets, and market trends.
• Manage customer orders and ensure timely delivery coordination with logistics team.

Product Knowledge & Brand Representation

• Stay informed about product offerings, features, and value propositions.
• Educate customers on product use, quality, and benefits.
• Represent Masaka’s brand values and mission in all sales efforts.

Expectations & Values

• Work Hours: Flexibility required—occasional early mornings, weekends, or travel may be necessary.
• Availability: Must be responsive and dependable in managing customer needs.
• Integrity & Communication: Uphold the highest standards of honesty and professionalism.
• Cultural Fit: Embody and uphold Masaka’s values of Integrity, Dignity, Excellence, and Inclusion in daily work.

Preferred Qualifications

• Proven experience in sales, customer service, or related field.
• Strong interpersonal and persuasive communication skills.
• Self-driven with the ability to meet and exceed sales targets.
• Knowledge of the FMCG industry and Rwanda’s retail landscape is a plus.
• Fluency in Kinyarwanda; conversational English is preferred.

Compensation & Working Conditions

• Compensation: To be determined.
• Paid Leave: Based on working schedule.
• Travel: Candidate will work primarily from the company’s offices at Plot G5, Kigali Special Economic Zone, Kigali, Rwanda.
• Duration: Seeking a minimum initial commitment of 1  year.
• Reporting: Candidates will report to the sales and distribution Manager as well as work collaboratively with other department heads and team members.
• Expenses: Candidate shall be reimbursed for business related airtime, transportation and other authorized business expenses.