Rwanda Broadcasting Agency (RBA) is a Public Broadcaster with a mission of "Providing quality content that meets the needs of the audience and promotes cultural values, socioeconomic transformation and citizen participation in the digital society". RBA wishes to encourage all qualified, hard working and interested professional candidates to apply for the following position:

JOB TITLE: SENIOR SALES OFFICER/ AGENCY & GOVERNMENT BUSINESS

NUMBER OF POSITIONS: 1

EMPLOYMENT TERMS: PERMANENT

Job Summary:

The Senior Sales Officer is responsible for managing, expanding, and strengthening RBA's relationships with government clients, public agencies, and advertising partners. This role is critical for driving revenue, ensuring seamless execution of sales campaigns, and acting as a key liaison between clients and the department. The Senior Sales Officer works collaboratively with all departmental teams to ensure delivery of high-quality media solutions that meet client expectations.

Key Responsibilities:

• Identify, develop, and manage strategic relationships with government institutions, agencies, and advertising clients.
• Drive business acquisition and revenue growth through targeted outreach and negotiation of advertising and media deals.

• Collaborate with internal teams, including marketing, production, and administration, to ensure timely and high-quality delivery of client campaigns.
• Prepare proposals, presentations, and contracts tailored to client needs and organizational objectives.
• Monitor and analyze market trends, competitor activities, and client feedback to inform sales strategies.
• Maintain accurate records of client interactions, sales pipelines, and performance met-
• Support the Market Manager in developing departmental strategies and achieving revenue targets.
• Act as a mentor and resource for junior sales and administrative staff within the de-partment.

Qualifications & Experience:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Minimum 3-5 years of sales experience, preferably in media, broadcasting, or govern-ment-focused business.
• Proven ability to negotiate, influence, and manage high-value clients and contracts.
• Strong presentation, interpersonal, and communication skills.
• Knowledge of media sales, advertising trends, and government procurement processes is advantageous.
• Ability to collaborate across teams and manage multiple priorities under tight dead-lines.

HOW TO APPLY:

Interested applicants should submit in their application letter; a detailed CV, copy of Master's or Degree, a National ID/passport, and proof of experience to the Director General of RBA, through RBA career page: https://rba.co.rw/akazi. explaining why you think you would be suitable for the position.

All qualifications claimed must be substantiated with diplomas, certificates or other relevant documents.

NB:

• Application without support documents will not be considered,
• Female candidates are encouraged to apply,
• Please note that only short-listed candidates meeting the required qualifications will be contacted,
• Application deadline is Friday 24th October 2025 at 5:00 pm.

Kigall, on 15th October 2025.

Barore Cleophas

Director General / RBA