Terms of Reference Communication and Public Relations Specialist

Title: Communication and Public Relations Specialist

Location: Kigali- Rwanda with frequent travels to implementing Districts.

Reporting: The Communication and Public Relations Specialist will report to Project Coordinator

Project name: “MSME Financing Project

Job Responsibilities

Development of Media Relations Strategies:

• Create and implement comprehensive media relations strategies to enhance the institution’s visibility and public perception.

Annual Communication Plan:

• Develop and articulate an annual communication plan that aligns with the institution's strategic objectives.

Promotional Material Management:

• Edit, update, and produce promotional materials and publications, including brochures, videos, social media posts, and other marketing content.

Press Releases Preparation:

• Prepare and distribute press releases to inform media and the public about the institution's activities, achievements, and initiatives.

Event Organization:

• Organize communication events such as open days, press conferences, savings weeks, and consumer weeks, acting as the institution's representative and interface with external stakeholders.

Advertising and Branding:

• Ensure that the institution's advertising and branding efforts are adequate, consistent, and enhance public awareness.

Media Inquiries Management:

• Address inquiries from media representatives and other parties, providing accurate information and promoting positive engagement.

Media Coverage Tracking:

• Monitor and track media coverage of the institution and follow industry trends to assess impact and inform future strategies.

Communication Reporting:

• Prepare and submit regular communication reports detailing activities, outcomes, and insights to stakeholders and management.

Consultative Meetings and Shows Organization:

• Organize consultative meetings, press conferences, and appearances on TV and radio shows to disseminate information about the institution's activities and achievements.

Article Writing:

• Write articles highlighting the institution's achievements, initiatives, and community impact for various communication channels.

Concept Note Development:

• Develop concept notes related to communication activities to guide implementation and ensure clarity of purpose.

Additional Duties:

• Perform any other duties as assigned by the Supervisor to support the overall communication strategy and objectives of the institution.

Minimum Qualifications, Experience, and Technical Skills

• Minimum of bachelor's degree in communication, Journalism, any other related field
• Minimum of five (5) years of relevant working experience in communication, media and/or public relations is eligible
• Strong critical thinking skills and excellent problem-solving skills.
• Accountability and Risk management skills
• Fluency in Kinyarwanda, English and or French knowledge of Swahili is an added advantage
• Track record of high ethical standards and responsibility towards duty
• Ability to understand and apply fundamental concepts and principles related to investigating facts, gathering and packaging of information for effective delivery to audiences

Required competencies

Integrity, Teamwork, Inclusiveness, Communication, Client/citizen focus, Professionalism, Commitment to continuous learning, Time management skills, Results-oriented, Digital literacy skills, Ability to develop coordination mechanisms and information sharing platforms, Ability to develop and implement communications initiatives using appropriate tools and channels, Creative thinking skills and solution-oriented attitude, Knowledge of online communication tools with special emphasis in audio-visual production and dissemination

How to apply

Interested and eligible applicants should submit the following documents to info@amir.org.rw not later than 01^st December 2024 at 5:00 pm.

Send the documents as one folder and in the subject line, fill in the position of Communication and Public Relations Specialist:

• Motivation letter explaining your suitability for the position,

• Curriculum vitae with 3 referee names,
• National ID.
• Copies of the Academic documents.
• Criminal record.

Only Shortlisted candidates shall be contacted for the interviews.