• Reference No:.||
• Department: Sales and Distribution
• Level: 3M
• Location: Kigali, Rwanda
• Posted: Oct 30, 2025
• Deadline: Nov 07, 2025
• Status: Open

About MTN

At MTN RwandaCell, we are not just an organization; we are purpose-led and value-driven. Understanding our people’s needs and aspirations is the key to creating work experiences that delight you daily at work. Our commitment to fostering an environment where every member of our Y’ello Family is heard, understood and empowered to live an inspired life is what sets us apart.

Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be it is in our DNA.

As an organization, we are on a mission to create an exciting and rewarding place to work. We want our people to be themselves, thrive in a positive environment, and ignite their full potential. We believe in building a workplace founded on relationships and achieving a purpose greater than our own. This is the experience we want you to have with us.

Our commitments go beyond an organizational promise. Our leadership and managerial ethos involve meaningfully partnering with our employees, customers, and stakeholders with a vision to realize our shared goals.

We are delighted you are considering us as your career partner to make a mark in the world. We look forward to your application. Therefore, we are hiring a highly skilled and self-motivated candidate for the Sales and Distribution department position below, both internally and externally.

Mission/Core purpose of the Job

The Regional Manager leads a team of local managers, drives revenue growth, improves customer satisfaction, and ensures operational efficiency. They ensure that MTN R’s standards, policies, and strategic objectives are implemented consistently and effectively.

Key Performance Areas

• Oversee daily operations across the allocated territory, number of stores/sites/branches within the assigned region.
• Ensure operational consistency, compliance with policies, and achievement of regional performance goals.
• Monitor and improve KPIs such as revenue, profit margins, customer satisfaction, employee retention, and operational efficiency.
• Develop sales strategies and ensure proper implementation to achieve acquisitions and revenue targets under supervision.
• To supervise the accounts in the region under supervision and ensure revenue targets.
• Management of Franchisees and Franchisee infrastructure to drive growth in assigned territory
• Conduct regular cycle meetings with Franchisee and all regional resources to drive performance
• Hold regular engagements with channel members (Franchisees, Motorists, Agents) to drive performance
• Drive efficiencies in channel resources, i.e, registration devices (FP, mPOS), stickers, etc
• Submit daily, weekly, and monthly performance reports for all engagement as required
• Collaborations with Consumer, Fintech, Customer Operations, EBU, IT and NWG to drive business performance in the assigned territory
• Develop and execute sales strategies to acquire Gross Adds, MoMo Gross Adds and conversions, increase Airtime Sales (Airtime & Bundles), data conversions, ADS, digital services, smartphones, market share, and customer engagement.
• Develop and execute strategies to grow channel players (SIM Registration Agents (Express Shops, Kiosks, MoMo Agents) to drive both Connectivity and Fintech KPIs
• Develop strategies with Fintech to grow payment Merchants and advance services in the assigned territories
• Identify and capitalize on regional growth opportunities (e.g., new markets, partnerships).
• Analyze market trends and competitor activities to inform business decisions.

• To manage the MTN trade channel and ensure it remains competitive in terms of depth, breadth, and customer experience.
• To plan and ensure the implementation of all trade initiatives (Campaigns)
• Ensure healthy return on investment of trade partners (Franchisee, Distributor and Retailers) by regular trade service and other channel activities.
• Undertaking Trade Marketing initiatives to drive top of mind awareness of the brand, product and services
• Work closely with central departments (HR, Finance, Marketing, Supply Chain, etc.) to align regional needs with company strategy
• Support in providing Training to Channel players (CRs, Franchisees, Agents, TDR, etc) on channel activities
• Manage stakeholders in the Regions (Mayors, Governors, Securities Agencies, Govt officials) in consultation with other divisions such as Corporate Services, EBU, etc

Experience

• 5–10+ years of progressive leadership experience, including multi-site management. Working in an FMCG (First Moving Consumer Goods) environment Sales/Distribution (e.g., retail, logistics, sales, healthcare) strongly preferred

Education Background

• Bachelor’s degree in commerce or Sales and Marketing, or Management.
• A postgraduate degree in a relevant field is an advantage

How To Apply

All interested candidates are requested to apply through the MTN website and submit their updated curriculum vitae with copies of notified academic credentials no later than 06^th Nov 2025. MTN Website portal: https://www.mtn.co.rw/careers/

We strongly encourage applications from women and/or individuals with disabilities.

Note: Should you not hear from us within 14 (fourteen) days from the closing date of this advertisement, you may consider your application unsuccessful. If you encounter any issues when completing the application, reach out to Alozius.Mutamba@mtn.com (+250788319965)

At MTN Rwandacell Plc, we are committed to safeguarding your data privacy. For more information, visit our website to read our job applicants privacy notice that explains how we collect, use, disclose, and protect your data at https://www.mtn.co.rw/privacy-notice-for-job-applicants/